American Maintenance Professionals Website Design and Development
August 1, 2024

Rockpoint Media assisted Brandon Carnicle, the Founder of American Maintenance Professionals, in creating a unified web presence for his various business entities. Brandon needed a website that not only tied all his ventures together but also offered the scalability to grow alongside his expanding business.
Rockpoint Media developed a streamlined design that showcases all of his businesses on a single, mobile-friendly platform, ensuring easy access to each entity. In addition to the design and development, Rockpoint Media provides ongoing hosting and maintenance services for the website. Did you know that WordPress websites require maintenance to assure the run smoothly? Here is a short list of why website maintenance is so important:
1. Security
Frequent Target for Hackers: WordPress is the most popular CMS, making it a big target.
Updates Patch Vulnerabilities: Regular updates to the WordPress core, themes, and plugins help fix security loopholes.
Backups Prevent Disaster: Regular backups ensure you can restore your site if it’s hacked or breaks.
2. Performance Optimization
Speed Matters: Outdated themes or bloated plugins can slow down your site.
Better User Experience: Regular maintenance ensures fast load times and smooth browsing, which keeps visitors happy.
3. SEO Rankings
Google Loves Speed & Security: Search engines favor well-maintained sites.
Fix Broken Links & Errors: Regular maintenance helps avoid SEO penalties caused by 404 errors or broken internal links.
4. Functionality
Plugin & Theme Compatibility: As WordPress evolves, themes and plugins must be updated to stay compatible.
Prevent Crashes: Outdated software can cause conflicts and break your site.
5. Professionalism & Branding
First Impressions Matter: A buggy or slow website gives a poor impression to potential customers.
Stay On-Brand: Maintenance helps ensure content, images, and styles are current and aligned with your brand.
6. Analytics and Tracking
Ensure Data is Flowing: Google Analytics and other tracking tools must be regularly checked to ensure they’re working properly.
Evaluate What’s Working: Helps you assess user behavior and improve conversions.
7. Content Updates
Stay Relevant: Outdated content can hurt your credibility.