Social Media Strategies
March 25, 2019
Overview
Nearly 75% of households in the US have a broadband internet connection, allowing people to use the Internet in increasingly more engaging and richer ways. This ever-evolving use of the web is not slowing down. It is characterized largely by its reliance on user-generated content. During the last few years, the Internet has become increasingly driven by such content and the sites that provide an avenue for its dissemination. Most of these sites have gained worldwide audience through the broad appeal of interacting with the web in a way that allows the user to determine what they want to view.
Demographic Shift
More than ever, people are engaging with the Internet for entertainment, and to stay in touch with family and friends in an interactive and social way. Far from being a niche restricted to teenagers and young adults, nearly every segment of the population has embraced social networking and social media. As of March 2009, the fastest growing age group on Facebook is women aged 55-65.
One Tool Among Many
After one separates the hype from the facts about all that social applications can do, there are true opportunities in this space for recruiters if used effectively. However, it is important to temper this hype with a realistic expectation of what role social networking plays in an overall mix of properly targeted advertising techniques. By engaging these available social applications and creating a presence through them and on them, recruiters can capitalize on their popularity.
Improved Search Results
Aside from using social marketing tools for creating a direct connection to potential candidates, an investment in this arena can also benefit search engine results for an organization’s web presence. Search engines like Google and Yahoo include entries from some of these sites as search results. For instance, if a user searches for nurse careers in a particular area, a YouTube video about that topic might be included in the results the search engine returns. This is referred to as ‘universal search.’ Integrating all of these elements will bolster a site’s rankings and therefore its visibility on the web. This is part of search engine optimization.
